Wie man an tolle Praktika kommt …
… auch wenn der Lebenslauf noch mau aussieht
Wie soll ich Praxiserfahrung in einem attraktiven Unternehmen bekommen, wenn ich immer schon Praxiserfahrung brauche, um überhaupt Praxiserfahrung zu bekommen? Mit dieser Herausforderung sehen sich viele Menschen konfrontiert, insbesondere Studierende auf der Suche nach dem ersten Praktikum außerhalb der Hochschule. Zunächst: die Frage ist mehr als berechtigt, denn für viele Unternehmen steht und fällt die Güte eines Lebenslaufes mit der „relevanten Praxiserfahrung“, während Aspekte wie der Notendurchschnitt von nachrangiger Bedeutung sind. Sind die Eltern Unternehmer oder Führungskräfte, gelingt der Einstieg nicht selten mit Vitamin B – doch den Meisten steht diese Möglichkeit nicht offen. Mich selbst hat es auch in die Wirtschaft verschlagen. Ich bin im Hauptberuf Abteilungsleiter in einem internationalen Konzern, nebenberuflich halte ich weltweit Vorträge und Workshops über Führung und Unternehmenskultur. Dieser Weg war mir jedoch nicht vorgezeichnet, ich stamme aus einem „kleinen“ Beamtenhaushalt. Meine Eltern haben mir viele Tugenden mitgegeben, vor allem Fleiß und die Liebe zum Lernen – doch beim Berufseinstieg konnten sie mir nicht wirklich helfen. Trotzdem hatte ich das Glück, als Psychologie-Student bereits mein erstes Praktikum bei einem der weltweit beliebtesten Arbeitgeber absolvieren zu können, konkret: in der deutschen Zentrale des Kosmetik-Riesen L’ORÉAL. Das lag jedoch nicht an meinem überzeugendem Lebenslauf. Ich hatte weder beindruckende Noten, noch Praxiserfahrung abseits der üblichen Nebenjobs. Wieso hat mich das Unternehmen trotzdem …
1978 geboren in Hamm, ist Vice President Employer Branding & Talent Acquisition beim Medienkonzern Bertelsmann. Der Autor von mehr als 60 Fachartikeln und Buchkapiteln schreibt regelmäßig online für Publikationen wie Handelsblatt und WirtschaftsWoche. Seit 2008 arbeitet er nebenberuflich als Coach für Führungskräfte und hält weltweit Vorträge und Workshops.
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